{"created":"2023-05-15T08:49:42.199969+00:00","id":137,"links":{},"metadata":{"_buckets":{"deposit":"0e021776-3692-4252-bd4c-8d42fe9dcf51"},"_deposit":{"created_by":2,"id":"137","owners":[2],"pid":{"revision_id":0,"type":"depid","value":"137"},"status":"published"},"_oai":{"id":"oai:primaff.repo.nii.ac.jp:00000137","sets":["7:43"]},"author_link":["123"],"control_number":"137","item_10001_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2021-06-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"34","bibliographicPageEnd":"40","bibliographicPageStart":"1","bibliographic_titles":[{"bibliographic_title":"農林水産政策研究","bibliographic_titleLang":"ja"},{"bibliographic_title":"Journal of Agricultural Policy Research","bibliographic_titleLang":"en"}]}]},"item_10001_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本研究では，ランダム化比較実験（RCT）により，消費者がどのような情報（ナッジ）に強く反応して有機農産物（米，にんじん，たまねぎ，ほうれんそう，トマト）及び加工品（納豆）の購買行動を変容させるのかについて検証した。RCTにおける介入群は，①有機農産物の定義情報を付与する群，②慣行栽培と比較した環境負荷低減の情報を付与する群，③安全性の情報を付与する群，④全ての情報を付与する群の四つであり，また対照群を設けた。３か月間の購買データからナッジの効果を比較したところ，にんじん，たまねぎ，ほうれんそうについては対照群と比べて介入群の有機農産物の購買額が大きかったものの，統計的に有意な差ではなかった。ただ，③安全性の情報を付与する群については，もともと有機農産物に高い価格を支払っても良いと考えていた実験参加者の支出額を有意に高めた。","subitem_description_language":"ja","subitem_description_type":"Abstract"},{"subitem_description":"Nudge proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision-making of groups or individuals, which is expected to be a new policy tool. Using an online field experiment by randomized controlled trial （RCT）, this study examined how consumers respond to several types of information provided （nudge）, and to what extent they change their purchase behavior toward organic agricultural products. Based on information types, treatment groups are divided into four: （1） basic information of organic agriculture （treatment 1）; （2） information related to food safety （treatment 2）; （3） information related to reducing environmental damages （treatment 3）; and （4） all of the above information （treatment 4）. Results of the three-month experiments show that average treatment effects （ATEs） were not statistically significant. However, in the treatment 2 group, the subjects who are tolerant of high prices for organic products significantly increased their spending.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_10001_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.34444/00000130","subitem_identifier_reg_type":"JaLC"}]},"item_10001_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"農林水産省 農林水産政策研究所","subitem_publisher_language":"ja"}]},"item_10001_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11614280","subitem_source_identifier_type":"NCID"}]},"item_10001_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1346-700X","subitem_source_identifier_type":"PISSN"}]},"item_10001_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"佐々木, 宏樹","creatorNameLang":"ja"},{"creatorName":"ササキ, ヒロキ","creatorNameLang":"ja-Kana"},{"creatorName":"SASAKI, Hiroki","creatorNameLang":"en"}],"nameIdentifiers":[{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2021-07-16"}],"displaytype":"detail","filename":"210630_sk34_01.pdf","filesize":[{"value":"2.3 MB"}],"format":"application/pdf","license_note":"Copyright © 農林水産省 農林水産政策研究所\nPolicy Research Institute, Ministry of Agriculture, Forestry and Fisheries, Japan","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"210630_sk34_01.pdf","url":"https://primaff.repo.nii.ac.jp/record/137/files/210630_sk34_01.pdf"},"version_id":"9527ce87-4703-4524-bbd6-d48fda7976c4"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ナッジ","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"有機農産物","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"ランダム化比較実験（RCT）","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"フィールド実験","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"エシカル消費","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"Nudge","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Organic agricultural products","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Randomized controlled trial","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Field experiments","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Ethical consumption","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"journal article","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"ナッジが有機農産物の購買行動に与える影響―オンラインによるランダム化フィールド実験からのエビデンス―","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ナッジが有機農産物の購買行動に与える影響―オンラインによるランダム化フィールド実験からのエビデンス―","subitem_title_language":"ja"},{"subitem_title":"Nudging the Purchase of Organic Agricultural Products: Evidence from an Online Randomized Field Experiment","subitem_title_language":"en"}]},"item_type_id":"10001","owner":"2","path":["43"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2021-07-16"},"publish_date":"2021-07-16","publish_status":"0","recid":"137","relation_version_is_last":true,"title":["ナッジが有機農産物の購買行動に与える影響―オンラインによるランダム化フィールド実験からのエビデンス―"],"weko_creator_id":"2","weko_shared_id":-1},"updated":"2024-04-25T06:14:34.280072+00:00"}