{"created":"2023-05-15T08:49:42.271966+00:00","id":138,"links":{},"metadata":{"_buckets":{"deposit":"c7467d8e-137a-4023-bbda-48344f73a2df"},"_deposit":{"created_by":2,"id":"138","owners":[2],"pid":{"revision_id":0,"type":"depid","value":"138"},"status":"published"},"_oai":{"id":"oai:primaff.repo.nii.ac.jp:00000138","sets":["7:43"]},"author_link":["25","122","167","168","169","170"],"control_number":"138","item_10001_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2021-06-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"34","bibliographicPageEnd":"63","bibliographicPageStart":"41","bibliographic_titles":[{"bibliographic_title":"農林水産政策研究","bibliographic_titleLang":"ja"},{"bibliographic_title":"Journal of Agricultural Policy Research","bibliographic_titleLang":"en"}]}]},"item_10001_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"現在，我が国は食品輸出を政策的に推進している。他方，有望な輸出市場である中国では，国民所得の向上を背景に，高品質で表示への信頼性の高い，輸入食品の需要が増加している。特に，急速に発展する電子商取引（E-commerce: EC）を通じた市場動向は注目されるところであり，今後の食品の輸出拡大のためには，中国の食品EC市場における消費者像の把握と販売戦略の検討が有効と考えられる。\n本稿は，中国全域を対象にしたECによる日本産食品の購入に関するアンケート調査の結果を分析し，以下の点を明らかにした。第１に，若年層，都市部の居住者，子と同居している者，高支出層，流行に敏感である者は，日本産食品の購入経験を持つ可能性が高い。第２に，日本食に対する意識として，「安全性が高い」，「味が良い」，「ステータスになる」といったイメージを強く抱くことや，「値段が高い」というイメージを強く抱かないことは，日本産食品購入経験を持つ可能性を高める。また，「高くても希少な食品を購入したい」という意識を強く抱くことも，購入経験を持つ可能性を高める。第３に，今後の輸出促進策としては，都市部の富裕層などを中心に日本産食品の認知度向上を図ると同時に，高価格を維持しながら，ECプラットフォームにおいて，商品の良いイメージ（安全性，味，ステータス・高級感，希少性など）を提供するなど，消費者の実態に合った販売戦略をとることが有効と考えられる。","subitem_description_language":"ja","subitem_description_type":"Abstract"},{"subitem_description":"The promotion of food exports has become an important agricultural policy in Japan, and China is one of the main target markets. As income levels rise in China, so too has the demand for quality imported food with credible labeling. In addition, the Chinese government has been strongly supporting cross-border e-commerce （EC）. Considering the rapid expansion in the online market of demand for imported foods, we scrutinized the consumer characteristics of Japanese food imports in the Chinese EC market by using information originally collected via a web survey, and discuss an effective marketing strategy for Japanese food exports.\nThe major findings of our research are as follows. First, the major characteristics of consumers, such as age, residential area, and household expenditure, are significantly related to the likelihood of purchasing imported food over the Internet. For instance, younger people who live in cities, have children, high expenditure, and are trend-conscious, are more likely to purchase food products imported from Japan. Second, regarding consumers’ perceptions, those who regard Japanese food as safe, tasty, and prestigious, or those who prefer scarcity to price, are likely to purchase foods imported from Japan. Third, as a marketing strategy for Japanese food exports, it is suggested that the above-mentioned high-quality image of products should be provided on major EC platforms to improve Chinese consumers’ awareness of Japanese food imports.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_10001_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.34444/00000131","subitem_identifier_reg_type":"JaLC"}]},"item_10001_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"農林水産省 農林水産政策研究所","subitem_publisher_language":"ja"}]},"item_10001_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11614280","subitem_source_identifier_type":"NCID"}]},"item_10001_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1346-700X","subitem_source_identifier_type":"PISSN"}]},"item_10001_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"伊藤, 紀子","creatorNameLang":"ja"},{"creatorName":"イトウ, ノリコ","creatorNameLang":"ja-Kana"},{"creatorName":"ITO, Noriko","creatorNameLang":"en"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"井上, 荘太朗","creatorNameLang":"ja"},{"creatorName":"イノウエ, ソウタロウ","creatorNameLang":"ja-Kana"},{"creatorName":"INOUE, Sotaro","creatorNameLang":"en"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"樋口, 倫生","creatorNameLang":"ja"},{"creatorName":"ヒグチ, トモオ","creatorNameLang":"ja-Kana"},{"creatorName":"HIGUCHI, Tomoo","creatorNameLang":"en"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"石田, 貴士","creatorNameLang":"ja"},{"creatorName":"イシダ, タカシ","creatorNameLang":"ja-Kana"},{"creatorName":"ISHIDA, Takashi","creatorNameLang":"en"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"小林, 弘明","creatorNameLang":"ja"},{"creatorName":"コバヤシ, ヒロアキ","creatorNameLang":"ja-Kana"},{"creatorName":"KOBAYASHI, Hiroaki","creatorNameLang":"en"}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"森, 路未央","creatorNameLang":"ja"},{"creatorName":"モリ, ロミオ","creatorNameLang":"ja-Kana"},{"creatorName":"MORI, Romio","creatorNameLang":"en"}],"nameIdentifiers":[{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2021-07-16"}],"displaytype":"detail","filename":"210630_sk34_02.pdf","filesize":[{"value":"604.1 kB"}],"format":"application/pdf","license_note":"Copyright © 農林水産省 農林水産政策研究所\nPolicy Research Institute, Ministry of Agriculture, Forestry and Fisheries, Japan","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"210630_sk34_02.pdf","url":"https://primaff.repo.nii.ac.jp/record/138/files/210630_sk34_02.pdf"},"version_id":"a12b38ff-3492-4b02-b6dc-d6cccf063b1e"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"電子商取引（E-commerce）","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"中国食品市場","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"日本産食品","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"消費者属性","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"日本の輸出促進政策","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"E-commerce","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Chinese food market","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Japanese food imports","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"consumer characteristics","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Japanʼs food export policy","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"journal article","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"中国の電子商取引（E-commerce）市場における日本産食品の購入に関する調査：購入経験者の特徴に注目して","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"中国の電子商取引（E-commerce）市場における日本産食品の購入に関する調査：購入経験者の特徴に注目して","subitem_title_language":"ja"},{"subitem_title":"Features of E-commerce Consumers for Japanese Food Imports in China","subitem_title_language":"en"}]},"item_type_id":"10001","owner":"2","path":["43"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2021-07-16"},"publish_date":"2021-07-16","publish_status":"0","recid":"138","relation_version_is_last":true,"title":["中国の電子商取引（E-commerce）市場における日本産食品の購入に関する調査：購入経験者の特徴に注目して"],"weko_creator_id":"2","weko_shared_id":-1},"updated":"2024-04-25T06:16:48.274638+00:00"}