@article{oai:primaff.repo.nii.ac.jp:00000144,
 author = {八木, 浩平 and YAGI, Kohei and 佐藤, 彩生 and SATO, Saki and 平形, 和世 and HIRAKATA, Kazuyo},
 issue = {35},
 journal = {農林水産政策研究, Journal of Agricultural Policy Research},
 month = {Dec},
 note = {本研究では，大規模なアンケート調査を行うことで，これまでの先行研究にはなかった農山漁村滞在型旅行における旅行者の行動を詳述し，農山漁村滞在型旅行のプロモーション活動に有用な知見を提示した。主な結果は，下記のとおりである。①農山漁村滞在型旅行において，農業体験や調理体験等の各種体験を行う層は全サンプルでは男性の割合が高かったものの，農山漁村への宿泊者に絞ると女性の割合が高かったこと。②同一人物の体験の有無についての変数クラスター分析の結果として，「農業体験」「工芸品作り」「地元住民との交流」「農家民泊・農家民宿」を同じ人が体験することが多かったこと。③旅行の情報源の利用割合は，インターネットを利用する層が非常に多く，また他の年齢層と比較して高年齢層では「ガイドブック」や「メディア」が比較的多かった一方，若年層では「宿泊・旅行関連のサイト」や「知らない人のSNS」が比較的多かったこと。④旅行後に「（旅行先の）農家から農産物を購入」や「地元住民との交流」などの行動の変化があった対象者の割合は，農山漁村のコンテンツを活用した体系的な旅程を組んでいると考えられる団体旅行で，個人旅行よりも高かったこと。, This paper examines the behaviors of tourists during countryside stays, which have not been examined in the previous research in Japan, conducting an online questionnaire survey for 19,995 respondents. Four notable results emerged.（i） Analyzing all sample data, males exhibit higher participation rates for various activities, such as farming and cooking activities, during countryside stays, whereas using only data of individuals who previously stayed in rural areas, females exhibited higher participation rates.（ii） Variable clustering reveals that the same people tend to participate in “farming activities, ”“making crafts, ”“interacting with local residents, ” and “farm-inn.”（iii） A considerable number of respondents indicated that they use internet search and websites as tourist information sources. By age group, the elderly have a higher use rate for “guidebooks” and “media, ” and younger people have a higher use rate for “websites that show lists of tours and accommodations” and “SNS（Social Networking Services） information from strangers.”（iv） Following a countryside stay, behaviors such as “purchasing agricultural products from the farmers who were encountered at the travel destination” and “interacting with local residents” are practiced more by those who participated in group tours than personal travel. Based on these results, the use of rural resources appears to be systematically established in group tour itineraries rather than through personal travel. The findings provide practical information for promotional activities concerning countryside stays.},
 pages = {55--77},
 title = {農山漁村滞在型旅行における旅行者の行動の実態},
 year = {2021},
 yomi = {ヤギ, コウヘイ and サトウ, サキ and ヒラカタ, カズヨ}
}